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CES 2012 Trends & BBDO Digital Labs Round Up

CES is held every year in Las Vegas, where the worlds leading innovators in technology gather to showcase their new products and share their vision for the future. This year was no different and BBDO Digital Labs TV was on hand to report live with key figures in the technology industry. I thought I’d put together a summary of some key trends from the event and round up the Digital Labs TV coverage.


-Smarter TVs: Simplicity of control was a theme here, with the latest models featuring voice commands, gesture controls and even facial recognition. This is made possible with increased processor power & built in cameras & microphones. These more intuitive gestures make accessing apps & services a much easier prospect.

– Improved Screen Technology: Thinner, larger & with higher detail then ever before. Sony for example, unveiled a Crystal LED display which has 4 times the detail of current HD.

-Ultrabooks: These thin, light & instant on machines were popular among manufacturers. Netbooks on steroids, the standouts were the HP Envy Spectre & the Lenovo Yoga.

-Mobile: A number of smart phones were announced, including Intel’s first foray into the market. Smart phones are clearly a growing area as mobile network speeds continue to increase. Could 2012 be the year of 5G?

-Networking: Wireless technologies & networks were of interest, with some products showing off concepts of islands of 60ghz network connectivity around your TV for example, allowing super fast speeds within that room, then tapering off around the rest of the house.

BBDO Digital Labs TV CES 2012 Coverage Round Up


About Alex Leece

Integrated Retail Advertising & Digital Specialist • Over 7 years experience in award winning globally networked agencies & media companies. • Experienced with large retail clients both local & global from automotive to banks, telco’s, fashion department stores, e-commerce & supermarkets. • Unique focus on technology & data's impact on creative & strategy that builds brands & drives sales. • Digital specialist with over 5 years experience driving the digitally enabled customer experience.


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